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Manohar Kahaniyan Hindi Magazine
Get instant notifications from Economic Times Allow Not now You can switch off notifications anytime using browser settings. NIFTY 50 10, 2. Drag according to your convenience. By Meenakshi Verma Ambwani. The magazine with actress Vidya Balan on its cover is an enticement for an upcoming movie, The Dirty Pictureoffering more than its staple fare.
Movie marketing can be a craft, if not an art, all its own and marketers are pushing the envelope to attract or even create new markets.
So while Vidya Balan is busy posing for the cover of pulp fiction magazines like Manohar Kahaniyan, actor John Abraham was recently seen flexing his muscles in an Akahara in Indore and taking tips from the local kqliyan while promoting his film Force.
Ranbir Kapoor was singing and attending qawwali sessions at the Dargaah in Nizammuddin in Delhi and neighbouring Aligarh and Meerut. Hindi film makers are fast realising the importance of promoting their movies differently manohra non-metropolitan India as multiplexes are fast penetrating B towns.
According to industry players an upward push in the purchasing power of residents in smaller towns has also raised their importance as audiences for filmmakers. The makers of Dirty Picture are promoting the movie with a regional manohr in nonmetropolitan cities and have hired a separate marketing agency Bhasha.
Manohar Kahaniyan e-magazine in Hindi by Delhi Press
As a result you have Vidya Balan striking a silken pose on the cover of Manohar Kahaniyan. Besides being featured in some of the regional and pulp fiction magazines, Vidya Balan who is touring various cities is also wearing sarees and blouses sourced and stitched locally from each of these towns just to create a buzz.
Garg says a movie like Dirty Picture has a universal theme with a mass connect and required to be marketed differently in different regions of the country. Aamir Khan in a way pioneered this trend by travelling around the country in a disguise for mxnohar Idiots. The movie was released in over screens globally and became the biggest blockbuster of all times.
Cities like Patna, Lucknow, Jabalpur, Jaipur, Chandigarh, Nashik, Nagpur, Pune, Amristar and Barielly among manlhar are now among the new key mahohar for film promotions besides the eight metropolitan towns.
Movies like Dabangg, Bodyguard and Singham in the recent times have earned a large chunk of their revenues from smaller towns and single screens say trade analyst. This has also opened a big opportunity for companies that associate themselves as promotional brand partners with movies.
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